Matt Cutts is the top dog in the Google search spam department. Most of this presentation is pretty much old hat for those of us who do SEO by being relevant. For those of you either new to SEO or are wondering why all those links you get are not doing the job. Matt explains what it takes to do search engine optimization the right way. It’s about an hour long but well worth the time to watch. I messaged a seo acquaintance on Yahoo to ask whether he has seen this and as I was telling him about it I came up with an idea. I thought this would be perfect to have potential clients watch. It explains everything you need to know about SEO in a one hour video.

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