All I hear in forums is how much they hate Google for being the big cheese. Well here is the reason they are the big cheese and anyone who thinks there is any competition for them anytime soon is mistaken.

Matt Cutts is the top dog in the Google search spam department. Most of this presentation is pretty much old hat for those of us who do SEO by being relevant. For those of you either new to SEO or are wondering why all those links you get are not doing the job. Matt [...]