Why Do I Need A Mobile Site

Imagine this, your customer is driving down the street and even though it’s illegal to use a phone while driving, he does anyway. But the driver is not making a call, he’s looking for your business. He needs the address so he can find you and since he’s driving he will probably just call and ask for directions.

So after doing the voice search on Google, your website comes up. The problem is that is won’t help so he hits the back button and enters the search again. But when your website shows up, it looks the same as on a PC. I was too hard to find the address or phone number fast so he hits the back button you just lost a customer.

What should have happened is when he found your site, the home page “should have” contained a button that said tap to call. That way he could have simply hit the button with his thumb and the call would have been connected. The same with a tap to text or tap to email button. Those should have been on the home page. The rest of the site can be found in the menu but all the information is in a format made for a hand held device. That way you never have to pinch open the site to hunt around.

Ugly Web Sites

An ugly website can’t convert, can’t keep people interested and just plain does not do it’s job.  I know what I like, I like to navigate through a site easily.  I don’t like to be bombarded with ads or up-sells. And it has to be aesthetically pleasing.  I’ve seen some really ugly sites while surfing around. I’ve been to some sites that might have had what I was looking for, but I couldn’t find it through the clutter.

If you own a website you think is the greatest since oreo cookies, it’s possible you’re the only one who does. How would you know for sure? Look at your analytic’s page. See what people are looking at, what the bounce rate is. And, most of all what the conversion rate is, if you have it set up. If you don’t, why not? If you have alot of traffic coming to your site and people are leaving that particular page start with the copy, try to improve upon it. Repost and test to see if the metrics change.

Not everyone sees your website the same. What you have to figure out is what the people who are buying your product like.

Back link techniques nobody tells you about

Some of you out there may think this is sort of black hat or at least a gray area. Let’s be straight up, if you can get back links to your customers site or to your site if you are a customer, and it’s coming from a site with very good content then who cares how it’s done. One technique that I use  and that a lot of other people use is to create what’s called multi-sites. I give you an example of a multi site, WordPress.org is a multi site. You are able to create a blog there. And relevant good content onto that blog and then link out to other sites from that blog. And, because WordPress is huge and it carries a lot of weight the links coming from the sites on WordPress.org helping getting other sites ranked.

Now like with anything else there are techniques to make this a lot easier than going out in creating blogs auto bunch of multi-sites. First you have to find them, then you would have to get the content written, and then you have to maintain these sites. Over time I’ll reveal to you a simple way to make multiple multi-sites and have them working for you getting links to your site and making your site gain in the rankings of the search engines.

Are You Sure You Understand What Meta Tags Are?

When I ask people whether they know what SEO is I commonly get an answer like “Sure I know what SEO is, it’s something to do with meta tags and putting  lots of words in the page”.

I’ll stay with these two misconceptions for the time being.

The first is meta-tags, these tags were created to tell search engines about the website or the webpage to be exact. The idea was to add keywords that represented what the page was about. The problem with this is it was self regulated and not everybody is honest when adding keywords. by people found that by adding certain words they could make their site show up for searches other than what their page was about. Because of this medic keyword tags were abused and now they’re overlooked.

The scam still goes on the and there’s two reasons for people mentioning meta-tags or meta keyword tags. one is there stuck in the 90s and they haven’t done any research to change their mind. The second is there are still people out there trying to scam you and since meta-keyword tags sounds important they use it as a sales tool. There are however two tags that do make a difference. One of those tags is the most and important part of on page optimization, this tag is the title tag. The title tag should reflect what you want your page to show up for during the search.

if you were selling spray paint and you had a page that represented your whole life spray paint. It’s possible that you would want to have spray paint in your title. On the other hand if your page was about red spray paint you would want your page title to show that you have red spray paint.

The second is keyword density, it’s okay to have your keywords in your copyor at least synonyms of your keyword. But the thing you have to worry about is whether your copy is going to sell your product or service first and foremost. If you copy doesn’t sell your product that all the first place listings in Google are never going to help. So write your copy for your customer and to sell your product and don’t worry about keyword stuffing.

The next post I write will be about the meta-description tag which is another necessary tag that Google and other search engines look at.

We are a Las Vegas SEO company and we can do for you if you don’t have the time but it never hurts to know how it works. That way you will know if you’re getting what you pay for. Over the next few weeks I’m going to the trying to clear up some of the confusion I’ve run into dealing with my customers and to hopefully make SEO easier to understand.

50k To Talk To Your Friends?

I know that the small mom-and-pop shops out there can’t keep up with the Coca-Cola’s but they better start doing something when it comes to social media. These big companies are putting out big buttocks to pay people simply to keep their followers informed. This just goes to show you that if you got doing social marketing than your leaving some money on the table.

That’s why when you have us do your SEO we include a certain amount of social media in our campaigns. For instance, if you go to my http://www.facebook.com/MarketConnection page you’ll see this post. In fact if you go to any number of social sites that I’m a part of like twitter, linked in, Google Buzz just to name a few, you will see this post. Not only will you see this post but you will see the links to this post and if you know anything about SEO then you know links matter.

Here’s a video that I found for your entertainment and learning enjoyment.

Would You Do It If I show You How

If you’re a business owner and you don’t know how to get your online advertising started. Would  you be interested in doing it yourself if I showed you exactly what to do?

No I’m not talking about another program that includes pdf’s to read.  Some audio mp3′s that are usually just phone calls or webinars full of more filler than usable information.  Normally after completing one of these “courses” you’re in no better shape then when you began.

That’s why you should check this program out