When I ask people whether they know what SEO is I commonly get an answer like “Sure I know what SEO is, it’s something to do with meta tags and putting lots of words in the page”.
I’ll stay with these two misconceptions for the time being.
The first is meta-tags, these tags were created to tell search engines about the website or the webpage to be exact. The idea was to add keywords that represented what the page was about. The problem with this is it was self regulated and not everybody is honest when adding keywords. by people found that by adding certain words they could make their site show up for searches other than what their page was about. Because of this medic keyword tags were abused and now they’re overlooked.
The scam still goes on the and there’s two reasons for people mentioning meta-tags or meta keyword tags. one is there stuck in the 90s and they haven’t done any research to change their mind. The second is there are still people out there trying to scam you and since meta-keyword tags sounds important they use it as a sales tool. There are however two tags that do make a difference. One of those tags is the most and important part of on page optimization, this tag is the title tag. The title tag should reflect what you want your page to show up for during the search.
if you were selling spray paint and you had a page that represented your whole life spray paint. It’s possible that you would want to have spray paint in your title. On the other hand if your page was about red spray paint you would want your page title to show that you have red spray paint.
The second is keyword density, it’s okay to have your keywords in your copyor at least synonyms of your keyword. But the thing you have to worry about is whether your copy is going to sell your product or service first and foremost. If you copy doesn’t sell your product that all the first place listings in Google are never going to help. So write your copy for your customer and to sell your product and don’t worry about keyword stuffing.
The next post I write will be about the meta-description tag which is another necessary tag that Google and other search engines look at.
We are a Las Vegas SEO company and we can do for you if you don’t have the time but it never hurts to know how it works. That way you will know if you’re getting what you pay for. Over the next few weeks I’m going to the trying to clear up some of the confusion I’ve run into dealing with my customers and to hopefully make SEO easier to understand.