SEO is the art of relavency
In the next few months you can follow along as I get a new site on the first page of Google. I’m won’t be going into great detail as if I were writing a book I intended to sell. I’m doing this for commercial reasons, I want to prove what I can do, to build up trust in potential customers. I figure if you as a business owner can see all the work it takes to do seo you won’t be so hesitant to use my service. At the same time I’ll be able to expose the ripoff gimmicks that many so called seo’s are using to pay their rent. It seems like there are a growing number of people who think that it’s ok to do a crappy job at something as long as they don’t charge to much. It’s not all their fault though, because there is a market for cheap services.
Try to think back about your first thought of advertising your business on the internet. You might have been talking to a friend or someone who has a website up. They may have been telling you that their business is doing better since they put a website up. I’ll bet you said something like this ” yeah, I need to get a website and start advertising on the internet too”. Well if this is true, you need to get moving.
But wait! you’re already starting down the wrong, most expensive path that almost everyone takes. Building a website without a plan will only lead to failure. If you do nothing else, you should do some keyword research. Find how many people are looking for your product or service and where.
Wanna see how it’s done? watch me create a site and get it ranked in the search engines, I suggest you come back often and check out “anatomy of a advertising campaign”, simply look on the right in the categories to find it. If I were you I would subscribe to my rss feed and keep track that way. Also make a comment or two, ask some questions, let me know what you want to know or just let me know what you think.
I checked my rank checker this morning and low and behold my site is finally showing up. It probably would have shown up sooner but I wanted to experament with with some linking strategies.
Rank 196 visitors as of today 7 comments 0
Not a bad start, I would like people to find me for different keywords but I already have some ideas about new posts.
Today I submitted my las vegas taxi site to a whole bunch of book marketing sites using a couple of different identities. I know what some with say, “spam” but it’s really not, well I guess it could be but I don’t do it real spammy. I submit al the sites I would submit anyway. Blogs I’ve read, sites I see, a bunch of different sites. Once I submit these sites I ping the pages their on to the ping services so those page get crawled right away. So far that all I’ve done for links to my site, directories and bookmarking.
I’ve started getting my new site noticed by the search engines. I submitted my taxi in las vegas site about 50 directories. I did this with some software I purchased and use for all my sites. Some people say that directories are a waste of time, I don’t. I’ve collected some pretty good directories and they work just fine for forming a base to grow from. The site is indexed be Google but It doesn’t show up in the top 100 yet. I’ve also set up Google alerts so I can see when my keywords are used and when my site is getting recognized by the search engines and which directories it shows up in.
Since I already have an analytics account with Google, all I had to do was add a profile. Normally I would have set up filters at this time too. Google has made the reporting feature better lately so this is done for you already. Now all I have to do is watch for traffic, analyze it and make changes accordingly.
Word press offers the ability to add third party plugins to do all sorts of jobs. The first couple of plugins I add are for seo and analytics. I want my titles and urls to be search engine friendly. Then I’ll ad the plugin that accepts the google analytics tracking code. I want to know when I begin to get traffic, from where it’s coming and what prople are typing in to find my site. I also want to know which content is of interest to my readers.
If you want to start at the beginning go here
Now we want to find the keywords people will type in the search box to find you. I did this to my new project and found that the most searched for term is Las Vegas Taxi . It might help you to either write your words down on a piece of paper or in notepad on your computer. If you write them on a piece of paper it will make it easier to take with you. Take it with you and add to the list by asking friends and acquaintances what they would use to find you.
Once you have a list, now you can get down to work expanding your list even more. Up until now you have compiled a list but you have no idea whether anyone actually uses those keyword in the search engines.
Several comanys have created tools that help you do this. There are some that you have to pay for and some that are free. Normally you get what you pay for and in the past we had to use tools that were, just ok. Google has a tool that I like and use on a regular basis. However I only use this tool to get an idea of were to start. In future posts I’ll show you how I refine this list of search terms. The point right now is that you need to do some keyword research using the google keyword tool. If you want to use it go to Google and search for Google keyword tool.
I have a plan so now I’ll go ahead with creating my site and getting it indexed in Google. I am going to use Wordpress for this site because I want to be able to make quick entries. This site will be for a cab driver in Las Vegas, so he can write down his ideas as they come to him. Not only will this be good for generating new customers, it will keep repeat visitors up to date on what’s happening in Las Vegas. In Las Vegas a taxi driver makes money by picking up at the casinos on the strip but sometimes it’s slow. Because of this he has to supplement his pay in other ways. One way of doing this is to get a clientele of locals to call him when they need a ride. There are other ways too but I’ll let this Las Vegas Taxi Driver tell you about it on his blog.
I just read a post that make me feel a little better about the state of the economy. This is proof that Obama’s plan probably isn’t in the best interest of the United States. Small business is going to bring us out of the problems we’re facing. January’s retail sector had, according to the commerce department, a 1 % growth. While this is great the reason I think a renewed advertising campaign might be in order is because internet retail sales had 2.7 percent spike. What that means for you is, people are buying on the internet. To begin your advertising check out my Las Vegas SEO Company. To read more about this you can the post at Yahoo Search Marketing blog
I purchased a domain today, it is deserttaxidriver.com When purchasing a domain it isn’t always necessary to make it your company name. You can create a domain that includes your main keywords. You will know which keyword you want to rank for when you do keyword research. This is why you want to do your research first before even purchasing a domain name. Remember that when you purchase a brand new domain that it might take a little longer to get indexed than one that you purchased a year ago.
Even though this is true I usually get them showing up in about 30 to 60 days. Then it’s just about moving it up the ladder. You try some things wait, try some more things, wait and then do the same thing again.
